What is Pay Per Click Advertising? Pay Per Click (PPC) Advertising is a model of Internet marketing where advertisers pay a fee every time one of their digital ads is clicked on.
Being open minded and creative is critical when it comes to operating and staying competitive with your business. Before you assume this isn’t for you, let us point out a few reasons to reconsider.
Many owners and operators are quick to cut corners to save money, but at what cost? There’s a reason marketing agencies like ours exist. They key is finding the right company that gets you a return on your investment.
Imagine the possibilities and what could be possible when you take your awesome product or service and combine it with the power of a successful creative marketing agency.
…of Pay Per Click Advertising?
There are so many benefits to an effective PPC campaign…the key word being effective. Spending money on a campaign like this can be risky if not done right. If an end-user clicks on your advertisement but does not convert into a lead, you’ve lost money. That’s why it’s important to partner up with experienced campaign managers for a service like this.
An effective PPC campaign will boost traffic to your website. If the traffic is considered to be “good” traffic, they will turn into leads which you can ultimately convert into sales. With PPC, you only pay for clicks. Through the duration of each campaign you can analyze your ad performance in real time, allowing you to control your advertising costs.
85% of consumers use the internet to search for local businesses.
Brand awareness can be increased by up to 80% through Google paid ads.
Paid ads return $2 for every $1 spent, creating a 200% ROI rate.