What is Search Engine Optimization (S.E.O.)? Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Being open minded and creative is critical when it comes to operating and staying competitive with your business. Before you assume this isn’t for you, let us point out a few reasons to reconsider.
Many owners and operators are quick to cut corners to save money, but at what cost? There’s a reason marketing agencies like ours exist. They key is finding the right company that gets you a return on your investment.
Imagine the possibilities and what could be possible when you take your awesome product or service and combine it with the power of a successful creative marketing agency.
…of Search Engine Optimization?
Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo.
There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.
Traffic from search engines are the best traffic. Why? Because people are actually searching for the solution that you’re offering. You don’t always have to “push” out advertisements to persuade people to buy your product or service. Instead, you can “pull” traffic to your business through search.
In 2019, Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%.
Google’s search algorithm uses ore than 200 factors to rank websites.
High-quality content and link building are the two most important factors used to rank your website for search.