What is outdoor advertising? Outdoor advertising, in its simplest form, is any advertisement outside and viewable to the general public. In our case, we focus on static and digital billboards.
Being open minded and creative is critical when it comes to operating and staying competitive with your business. Before you assume this isn’t for you, let us point out a few reasons to reconsider.
Many owners and operators are quick to cut corners to save money, but at what cost? There’s a reason marketing agencies like ours exist. They key is finding the right company that gets you a return on your investment.
Imagine the possibilities and what could be possible when you take your awesome product or service and combine it with the power of a successful creative marketing agency.
…of outdoor advertising?
Outdoor advertising is beneficial because it reaches people whether they watch tv, listen to the radio or browse the Internet. Unlike most means of advertising, showcasing your brand or product on a billboard will get you in front of anyone that passes by it. It’s a great way to reach tens of thousands of potential customers whether they’re locals in your neighborhood, visitors or passer-byers.
Outdoor advertising demands attention. It has a broad reach and gives your brand instant credibility with flexible options. In most cases you can buy outdoor advertisements on a monthly, bi-annually or annual basis.
Unbeknownst to most, billboard advertising costs around 80% less than television when you factor in all the costs.
Approximately 71% of consumers actually read messages on roadside billboards.
Nearly 26% of customers who see an outdoor advertisement visit the ad's listed website in response.