What is direct mail? Direct mail, also known as advertising mail, is any physical mail sent from your company to an individual or another business by postal mail.
Being open minded and creative is critical when it comes to operating and staying competitive with your business. Before you assume this isn’t for you, let us point out a few reasons to reconsider.
Many owners and operators are quick to cut corners to save money, but at what cost? There’s a reason marketing agencies like ours exist. They key is finding the right company that gets you a return on your investment.
Imagine the possibilities and what could be possible when you take your awesome product or service and combine it with the power of a successful creative marketing agency.
…of using direct mail campaigns?
Believe it or not, there are still many benefits to using direct mail as part of your marketing campaign. To start, its highly targeted. This means that we can get your mail into the mailbox and hands of potential customers based off their geographical location, their average income and age. It’s also highly measurable. We have techniques we use to track your mailers to see if you are in fact getting a return on your investment. Also, direct mail is cost effective. You can reach a tremendous amount of people for a relatively low cost when compared to other means of advertising.
42% of direct mail recipients either read or scan the mail they get.
Direct mail requires 21% less effort to process than an email.
Recipients purchase nearly 30% more items and spend 28% more money than people who don’t get that same piece of direct mail.